Market Coverage – Portillo Sales & Marketing

An inch wide and a mile deep.

We know that you’re busy enough keeping up with the demands of your customers. But if you’re like most food manufacturers, you have ambitions for growth that extend beyond your current customer base. You want to expand in each state and region, but you need the extra horsepower to do it.

That’s where Portillo Sales & Marketing comes in! We’ve been working with food manufacturers like you since 2015 and we’ve helped numerous clients achieve their company goals by focusing their efforts in strategic areas. We focus on California, Hawaii and Nevada because these states share several key features: a robust population base, similar distribution networks, and overlapping regional opportunities, to name a few.

When you partner with Portillo Sales & Marketing, we’ll work with you to develop a plan that fits your needs and then we’ll bring it to life!

Northern California

Southern California

Hawaii

Las Vegas

We service hundreds of distributors and wholesalers

That means lots of opportunities for you—from the jobber trade to broadliners on the foodservice side, to wholesalers in retail. We service many distributors, so you can be confident that we’ll have your back when it comes to getting your products into the hands of customers. We’re experts at what we do—and we’ve been doing it for years, so you can rest easy knowing that you’re in good hands!

Broadline Distribution

You know that there are a million things on your plate. You’ve got to keep up with your customers’ demands, manage your team and broker network, and keep tabs on the market trends. But what about all the behind-the-scenes stuff? The meetings with distributors? The negotiating with buyers? The food show events?

Our broadline distribution network is at the forefront of industry trends, so they can help you keep up with what your customers are looking for—and how they want it delivered. We attend their food shows and develop new business with their sales team on your behalf. We also work with foodservice brands who do private labeling so that we can bring products that benefit a specific broadline distributor.

2nd/3rd Tier Distribution

We’re Portillo Sales & Marketing, and we’ve been connecting 2nd & 3rd tier distributors with foodservice manufacturers like you for years.

Our team of experts can help you find new opportunities, negotiate pricing, and build relationships with decision makers in your niche—saving you time and energy (and potentially money).

Re-Distribution

We leverage our re-distribution network to increase distribution and find products that fit their needs, then we work on their behalf to build new sales.

You know that re-distribution partnerships are the key to success, but how do you find the right ones? That’s where we come in. We’ll work with you to get the right partners on board and make sure they have everything they need for success together.

Retail Wholesalers

At Portillo, we take pride in our wholesaler relationships and help them with everything they need to succeed, from detailed product information and marketing materials to support with in-store promotions and sales strategies. With a focus on tracking performance and leveraging market insights, we help position your products for success on grocery store shelves while adapting to evolving market demands.

Sales One

Our nationwide partner

We’re aligned with the fastest growing foodservice broker network in the US: Sales One. That means our network of broker partners can connect you with customers in every market, at scale. And when you partner with S1, we’ll work regionally to ensure the success of your business.

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