In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Tim Strand, President of RESCO. Tim shares his background and how he got into the food business, growing up in a family-owned company. He discusses RESCO’s focus on providing exceptional sales support for food service manufacturers, including lead generation and marketing materials. Tim shares his perspective on listening to customers and focusing on their needs, as well as the value of personalization and experiential marketing in the industry. He also highlights the power of creating memorable connections with customers and the importance of staying focused in a rapidly changing industry.
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