Tasting Success: How Joel Robbins is Transforming the Way Brands Go-to-Market

This week we are taking you behind the scenes of the food service industry with Joel Robbins, President of Taste Specific. Join Nick and Joel as they dive deep into the world of food service, exploring the agency model, marketing strategies, and the art of effective sampling. Joel shares how he helps brands navigate the intricate foodservice landscape, providing valuable insights and innovative solutions for their marketing needs. Listen to learn how Joel has revolutionized the sampling process by creating an innovative system that breaks down samples into practical packs, empowering salespeople to be more effective and deliver delicious results.