In this week’s episode, host Nick Portillo talks with Paul Bresenden, President and Creative Director at 454 Creative, a sales and marketing agency located in Irvine, California.
Paul discusses the importance of understanding what your company controls in the growth process, and how to diversify it, achieve growth, and preserve its profits. He also talks about the need to focus on brand positioning, brand messaging, and your target audience to create a competitive advantage.
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